What is Social Media Optimization
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- Category: Social Media Marketing
Social Media Optimization (SMO)
All most all marketers are familiar with SEO and SEM, and it was success for years, but now-a-days social media is grown as a top platform to reach consumers.
What is SMO ?
SMO is a process of increasing the awareness of the product, brand and company’s online presence. In general just setting up a profile in Facebook, Instagram or Twitter to be where customers are, by creating social media strategy with targeted audience.
Importance of Social Media:
Social media allow you
- Allow you to create your own Brand and strengthen it
- Online Presence
- Generate awareness about your product or service
- Acts as a bridge between company and it’s customers
One research found that 63% companies which are not succeeding with SEO are not integrating with, social media.
Difference between SMO and SMM
Social Media Optimization is the procedural set of techniques that helps you integrate various platforms together to promote your brand and increase its publicity by boosting the links and Search Engine Optimization Campaign.
On the other hand, Social Media Marketing is the procedure to use the Social Media platform and its resource to promote your brand in front of millions of its members in an efficient and effective way that allows you to target specific groups of the market. Social Media Marketing can and should also include a paid advertisement.
People using Social Media around Globe
According to Research done by Statista revealed the following,Social networking is one of the most popular online activities with high user engagement rates and expanding mobile possibilities, India is ranking in the top 3 next to US and China.
Reasons to grab India 3rd position:
- In India, data rates became cheaper so that it grabbed the position.
- Born many social media channels like Tiktok, sharechat, Roposo, samosa, along with existing instagram, linkedin, facebook, twitter, pinterest etc.,
Impact of social media on Drop Shipping Business
Social media showing a quantitative impact on Drop shipping Business by following an organized strategy towards a specific goal.in social media platforms companies are categorized not by number of employees or revenue but buy the number of following:
- Social media engagement approach
- Brand personality approach
- Influence marketing &
- Indirect marketing
How Housewives are earning income with Social Media?
In recent days housewives are working and earning from home by using Social media, in their spare time without spending dedicated time. Every woman has some creativity in them. They can earn by any of the following:
- Selling products online
- Freelance writer
- YouTube Channel etc.,
A report of Times of India revealed that Indian housewives are generating $8-9 Billion in sales by just using WhatsApp, Facebook and Instagram by 2020 they can make it as $45-60 billion.
- Archana Hebber
Archana Hebber (Homemaker) started a YouTube channel in 2015 on Kitchen recipes and now she had 1.8 Million subscribers on YouTube and now she is earning money in 7 digits.
- Nisha Madhulika
Nisha Madhulika is passionate about cooking various dishes which have an the USP of of Ghar Ka Khaana (Home-Made food) feel to it. Her videos are a trip to paradise for vegetarians. The channel by Nisha Madhulika refreshingly dishes out the most popular vegetarian Indian food items picked up from various states.
- Shruti Arjun Anand
Do you look for and watch DIY hair and makeup videos regularly, ye are not confident about goiing about it on your own? Well, your search ends here. Shruti Anand runs a YouTube channel which is exclusively meant for Indian skin tones. With a plethora of glamorous DIY (Do It Yourself) hair and makeup do’s and fixes this one stand out from the crowd. The USP of this channel lies in the fact that there are certain small segments within her channel that are exclusively devoted to outfit for the day and the various henna designs, hair styles, makeup tutorials that are perfectly embedded in decent videos.
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