SEO stands for Search Engine Optimization and it is the process of getting traffic from the “free” or “organic” or “natural results” from the Search Engine’s Results Page (SERP).
It’s a great way to increase traffic the quality of your website by making it user friendly, faster and easier to navigate. Now-a-days in India Digital Marketing course is in boom and people are blogging so that competition is very high to appear our website on the top SERP. So we can use SEO techniques to appear our website on the top of the page without spending a penny but it takes some time to reflect.
Why is SEO important?
In competition market, SEO is more important than all. Daily millions of users are using search engines for solutions to their questions. SEO is not only about search engines but good SEO practices improve the user experience and website usability.
Researches shows that websites on the first page of search engines receive 95% of traffic.
Types of Search Engines
We have many search engines like
- Bing and
- Yahoo etc.,
Of which people use Google more than Bing and Yahoo because it gives data more relevant than other search engines. SEO can put you ahead in competition. If two websites are competing for the same product optimized website have good chances of getting more traffic.
In SEO we can find two terminologies called as On-page SEO and Off-page SEO.
- On-page SEO: Techniques to apply on your site and make it SEO friendly.
- Off-page SEO: Techniques to apply on other than your website to get good backlinks and Ranking.
On-page SEO primarily focus on content and other elements on page. Search engines don’t read content like Humans so we need to apply some techniques as follows:
- H1 to H6
- Bold & Italics
- Featured Image (Alt Text)
- First line of the para
- File Name etc.,
You need to apply above techniques on your blog to get good indexing and to appear in the top of the SERP.
Apart from the on-page techniques you can do off-page for better ranking and backlinks to your website. In general we call Off-page as link building technique. One of the factor to determine the position a webpage in SERP is backlinks. If backlinks came from popular and trusted sites, your ranking will be effected positively.
If you get backlinks from paid links your website will be affected by Google because getting backlinks from these ways are prohibited by Google and will also result a penalty from Google Algorithms.
To get backlinks from popular and trusted sites we have some techniques displayed as below:
- Directory Submission
- Documentary Submission
- Blog Commenting
- Classified Submission
- Social Bookmarking
- Image Submission
- Video Submission
- Article Submission
- Infographic Submission
- Forum Posting
- QR code
- Profile Creation
- Google My Business
- Guest Blogging
If you do the above SEO Off-page techniques your website will get good amount of backlinks and increase your website rank.
Finally Good and Unique content is the most important success factor, if you try to do SEO for a website without good content your chances of succeeding is very minimum. SEO adds as a boost to good content.